Selected published work

The secret life of brands

Hugh Oddie, Strategy Magazine, Canadian Marketing Association (CMA) Brand Council white paper, 2001

Why Loyalty Points programmes work now and what is their future

Hugh Oddie & Luce Veilleux, European Financial Management & Marketing Association (EFMA) Newsletter, 2003

Measuring attrition and acquisition flows
David McNab, Association for Management Information for Financial Services (AMIfs) Journal, 2002

Marketing technology: the people side

David McNab, Canadian Marketing Association (CMA) Database Technology and Marketing Technology Council white paper, 2004

Why CRM is not a fading fad
Hugh Oddie & Luce Vielleux, European Financial Management & Marketing Association (EFMA) Newsletter, 2002

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